Financial and Consumer Services Commission of New Brunswick (FCNB)
The FCNB (Financial and Consumer Services Commission of New Brunswick) protects and educates New Brunswick consumers about financial matters. Through Finfo.ca, they sought a website that could effectively reach all audiences in a non-judgmental manner.
Project Goals
A brand new website designed to make financial information accessible, clear, and engaging for everyone, regardless of their financial literacy level, while also strengthening Finfo's brand image. The main objectives were:
- A robust and precise keyword search engine
- A user-centred UX with a smooth flow and clear hierarchy
- A modern visual style aligned with the Finfo brand image
- Compliance with WCAG 2.2 AA accessibility standards
- Interactive tools and an inclusive tone to transform passive reading into active learning and help break the taboo around money and fraud
Implemented Solutions
To meet these needs, our team developed a carefully planned content structure grounded in human-centred design and supported by tools to reduce users' cognitive load.
Intuitive search and navigation
A filterable search by tags (content type, section of the site, etc.) allows users to sort results by relevance or date. The theme-based navigation, combined with a sidebar on deep pages and a mega menu, helps users orient themselves and quickly access the information they are looking for.
A clear, modern, and human design
Consistent with Finfo's branding, the design extensively uses photographs to add a human touch and create a welcoming atmosphere, even when dealing with sensitive financial topics.
Accessibility validated
Our team has verified compliance with accessibility standards through a detailed report and analysis, confirming the website is usable by all.
Interactive tools to lighten the cognitive load
Quizzes, calculators, and interactive editable roadmaps enable users to update their own content. Progress bars and estimated reading times help lower cognitive load, while visual hierarchy and microcopy make financial topics feel less daunting. Additionally, article and tool suggestions connected by tags encourage users to discover pertinent content.
Results
Finfo.ca offers a modern, accessible, and human experience, where users can easily find and comprehend financial information. Its robust search features, interactive tools, and welcoming tone ensure it serves New Brunswickers across all literacy levels while accurately representing Finfo's brand identity.
