Réseau de développement économique et d’employabilité du Nouveau-Brunswick (RDÉE NB)
The Réseau de développement économique et d’employabilité du Nouveau-Brunswick initiates, develops, and supports strategies and development initiatives that meet the needs of Francophone and Acadian communities and contribute to the province's economic vitality.
Project Goals
This complete redesign aimed to revitalize RDÉE NB's brand and enhance the clarity of its mission and services.
- Modernizing the organization's visual identity.
- Simplifying service descriptions with concise content.
- Addressing common community inquiries.
- Tailoring the user experience for greater engagement.
- Increasing the organization's overall visibility.
Implemented Solutions
Development of a new color palette and contemporary design elements to create a dynamic and modern image for the organization.
Content Reorganization
Complete reorganization of projects and their content to facilitate easier discovery and understanding for new visitors.
Dynamic and Accessible Design
Integration of vibrant colors and attractive graphic elements while adhering to accessibility standards, ensuring an optimal experience for all users.
Enhanced Activity Sectors
Strategic showcase of key projects on the homepage with brief descriptions, direct links to each platform, and clear contact information to encourage interaction.
Authentic Personalization
Integration of client photos to create a more personal and human connection, highlighting the team and building stronger visitor relationships.
Results
This redesign exemplifies how effective design and functionality can align to achieve business objectives and deliver a rich user experience. All of this, of course, while following recognized accessibility criteria to make the experience pleasant and optimal for everyone.
