New Brunswick: Deliciously Canadian
The New Brunswick: Deliciously Canadian brand is managed by the New Brunswick Department of Agriculture, Aquaculture and Fisheries. It promotes high-quality seafood, agri-food products, and beverages from New Brunswick in international markets.
Project Goals
This project involved a complete website redesign to modernize its online presence while improving its impact on international markets. The goal was to create a digital showcase worthy of the excellence of New Brunswick products.
- Modernize the design to reflect the exceptional quality of New Brunswick products.
- Improve functionality for an optimal user experience.
- Meet performance and user-friendliness standards, essential for attracting a global audience.
- Migrate the site to a platform better suited to the client's needs.
Implemented Solutions
To bring this vision to life and showcase New Brunswick's agri-food riches on the international stage, we developed strategic solutions perfectly aligned with the brand's ambitions.
Modern and Enhancing Design
The site now features a contemporary design in perfect harmony with the brand identity. Products are highlighted through beautiful images and strategic placements, capturing the attention of visitors worldwide.
Optimized Strategic Sections
We have significantly improved key sections: export directory, product pages, and recipes, with the addition of a dedicated section for fishing zones. These improvements facilitate international buyers' discovery of New Brunswick products.
Increased Accessibility and Performance
The site now complies with WCAG standards, ensuring its accessibility to all users. Performance optimization ensures smooth and fast navigation, which is essential for capturing the attention of an international audience.
Robust Platform and Enhanced Autonomy
The migration to a new CMS provides administrators with enhanced autonomy thanks to a simple and intuitive interface. This transition also brings optimized security and increased flexibility for the future evolution of the site.
Results
The site now perfectly embodies the richness and diversity of New Brunswick's agri-food products. This redesign allows the brand to effectively present its exceptional products in international markets, strengthening New Brunswick's position as a source of high-quality Canadian products. With its intuitive interface and optimized functionalities, the new website offers an immersive user experience that showcases the province's excellence and expertise.
