Knocean Foods
Knocean Foods is a New Brunswick-based company specializing in seafood, offering soups and sauces inspired by iconic Maritime recipes.
Project Goals
As part of the launch of its new brand image, Knocean Foods wanted a complete overhaul of its website to provide an experience that aligns with its new positioning, facilitate discovery of its recipes, and modernize its technological infrastructure.
- Website redesign to reflect the new visual identity
- Improve navigation and presentation of the Recipes section
- Make it easier to find recipes associated with specific products
- Modernize the technologies used for managing and updating the site
- Enhance the overall accessibility of the site for all users
Implemented Solutions
To achieve these goals, our team carried out a complete redesign of the site, incorporating the new visual style, an improved navigation experience, and an updated technological infrastructure.
A New Visual Direction
The site was completely redesigned to align with Knocean Foods' new graphic standards. Layouts were rethought to offer simple and efficient use, while accessibility was improved to better accommodate assistive technologies.
Easier Recipe Discovery
A filtering system was added to the Recipes page, allowing users to quickly find recipes featuring specific Knocean Foods products.
Modernized Technological Foundation
The integration of a modern content management system (CMS) now makes it easier to add and update content, giving the Knocean Foods team more autonomy and efficiency.
Results
The new knoceanfoods.com site faithfully reflects the company's refreshed brand image. Thanks to simplified navigation and easier recipe discovery, visitors enjoy a smoother experience, while the Knocean Foods team benefits from a modern, flexible, and easy-to-maintain tool.
