House of Nazareth
Maison Nazareth is a key resource center for homelessness in New Brunswick. It provides a variety of quality services to homeless individuals in the Southeast region of New Brunswick.
Project Goals
This project aimed for a complete website redesign, focusing on enhancing the user experience, creating a more intuitive navigation, and optimizing performance to better meet the needs of users and stakeholders.
- Align with the new branding guidelines established during their recent rebranding.
- Update an outdated website to make it modern and efficient.
- Strengthen the community’s understanding of Maison Nazareth’s mission.
- Encourage visitors to make donations.
- Prioritize services so users can quickly access the information they need.
Implemented Solutions
To address the varied and specific needs of Maison Nazareth, we implemented tailored solutions designed to improve their daily operations and effectively support their initiatives.
A Modern Design Reflecting the Organization’s New Identity
The design incorporates the dynamism and colors of their new branding guide, along with updated images and illustrations that better represent the organization and its services.
Dedicated Sections and Quick Access to Key Information
On the homepage, the most sought-after information is highlighted, accompanied by a prominently placed red button in the header to encourage donations.
Intuitive Navigation and Prioritized Content
A simple yet effective structure, combined with clean layouts, ensures smooth readability while emphasizing the content.
Results
The website accurately reflects the mission of Maison Nazareth, highlighting its core values and commitment to the community. It delivers a seamless and enriching user experience through intuitive navigation and clear content. Designed to mobilize essential support, the website now plays a key role in strengthening the organization’s activities and amplifying its social impact.
