Clare Acadian Shore
Baie Sainte-Marie, a cherished Acadian area in Nova Scotia, is renowned for its vibrant culture, welcoming hospitality, and distinctive tourist attractions.
Project Goals
This complete redesign aimed to transform Baie Sainte-Marie's digital experience by creating a modern platform that authentically celebrates Acadian culture while meeting the practical needs of visitors and residents in the region.
- Emphasize Acadian cultural aspects - joie de vivre and hospitality
- Effectively promote tourist attractions and festivals
- Modernize and improve the website's appearance to project a contemporary and attractive image
- Simplify and facilitate navigation for users
- Create an effective discovery tool for potential visitors
Implemented Solutions
Our approach focused on creating an authentic web experience that captures the essence of Acadian culture while offering intuitive navigation for visitors.
Vibrant Cultural Design
We used Acadia's vibrant colors to highlight the exciting aspects of the region while celebrating the culture. These authentic colors create an immediate connection with Acadian identity.
Welcoming Interface
We created a festive and welcoming look that reflects the region's legendary hospitality. The design conveys Acadian joie de vivre from the first impression.
Optimized Content Structure
We restructured attractions, festivals and events to facilitate searching and navigation. The new filters and search fields help people during the discovery and planning phase of their visit to the region.
Results
The new website offers a greatly improved user experience that showcases Acadian cultural richness. The simplified navigation and search tools facilitate the discovery of regional attractions, contributing to effectively promoting local tourism.
