Alter Acadie NB
Alter Acadie NB is an organization that represents Franco-queer communities in New Brunswick. As their spokesperson, Alter Acadie is committed to enriching the project of a modern Acadie through an intersectional approach.
Project Goals
This project involved a complete website redesign. It aimed to create an inclusive and representative digital space that could serve as a central resource for Franco-queer communities in New Brunswick.
- Faithfully represent the organization and highlight its various activities and initiatives.
- Create a dedicated space to share essential tools, resources, and documentation for the community.
- Facilitate the dissemination of the organization's press releases, position statements, and open letters.
- Simplify the membership process with an intuitive payment and registration system for new members.
Implemented Solutions
To meet the specific needs of Alter Acadie NB and its communities, we developed solutions that combine functionality and identity expression while ensuring an optimal user experience for all visitors.
Dynamic and Identity-Driven Design
The site now features an energetic and vibrant design perfectly aligned with the organization's new branding. This visual identity reflects the dynamism and inclusivity that characterize Alter Acadie NB and its core values.
Structured Resource Center
We designed dedicated pages for resources and documentation, all standardized to offer visual coherence and ease of use. Thus, visitors can quickly access relevant information in an intuitive environment.
Centralized Communication Space
A centralized space now gathers all the organization's official communications, such as press releases, position statements, and open letters. By presenting the same visual structure as the resources, this space maintains visual harmony throughout the user experience.
Simplified Membership System
The integration of a membership form with a secure payment gateway greatly facilitates new members' registration. The Alter Acadie NB team's internal tools manage data directly, allowing for efficient and organized membership administration.
Results
Alter Acadie NB's new website is a true digital hub for Franco-queer communities in New Brunswick. Its accessible and engaging design faithfully represents the organization's mission and intersectional approach. The site does more than inform—it creates a sense of belonging and offers valuable resources while facilitating community engagement. Thus, the redesign significantly contributes to Alter Acadie NB's influence and the support of the communities it represents.
