This redesign had a clear and precise goal: to provide relevant information to Acadian artists and industry professionals on the role that SPAASI plays in their international outreach. To better define the role of SPAASI to its target audience, additional explanatory texts were added on the home page and in various texts of the website. This will also be beneficial to the SEO of the website.
With a much more avant-garde design inspired by the arts industry, the experience is now more pleasant and intuitive. The content structure was also simplified to facilitate content creation and modification by the site administrators. The site administrators were trained in less than an hour in a single session.VISIT WEBSITE