the main objectives of the new website are:
- Increase the number of women entrepreneurs accessing business financing.
- Connect project participants with dynamic content to help lenders become aware of women entrepreneurs' barriers in accessing business financing.
To achieve these goals, our team worked closely with the CBDC Restigouche team and their graphic designer to adapt the design. We also provided recommendations and solutions based on users' navigation behaviour and how they consume information online.
The main elements of the website consist of tips and strategies in the form of blog articles offering dynamic and interesting content for the target user. The content is grouped under a toolbox with various steps to support women entrepreneurs seeking financing for their businesses.