- Identify CAVOK Brewing co as a brewer to suppliers looking for a microbrewery or similar products. Ensure that CAVOK Brewing Co is found in search results with specific industry keywords.
- Showcase CAVOK Brewing Co's product line, product quality and brewing process.
- Encourage consumers to buy online.
- Display the hours of operation and location for consumers who want to visit the brewery
Solutions that have been put into action to achieve these goals:
- For optimal visibility in search engines, the website includes essential keywords in strategic locations. A page dedicated to the brewing process was proposed to include the necessary information and content to better rank on specific industry terms.
- Products are featured directly on the home page so users can view and access them quickly.
- Call-to-action buttons are located strategically to redirect users to the online store.
- Business hours and location are displayed in a prominent space in the footer throughout the site.