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What is Responsive Web Design, exactly?

18 December 2015
People today no longer doubt that the use of smartphones and tablets is constantly on the rise. More and more people now visit websites from their mobile devices. For example, the VOX Interactif web traffic is at a rate of 35% for mobile users alone; a 40% increase for the same time period in comparison to last year's mobile web traffic rates.

So why opt for Responsive Design?

Because tablets and smartphones are the "new computers" and the screens of these devices are all of different sizes and resolutions, just like conventional computers. 33% of Canadians are smartphone users, and 60% of them access the internet via their phones at least once a day. These numbers just keep on climbing, so it's no surprise to hear the prediction that access to the internet through tablets and smartphones will surpass internet access via tabletop computers in 2014.

Visitors on your website are no different. They expect that your content will be easily accessible, no matter the device they are using. They do not want to have to re-size the page or not be able to click on your various menu tabs. They want your content to be simple to access and easy to read. Responsive design answers precisely to these expectations.

But what is Responsive Design?
It is a way in which to design a website so that its contents automatically adapt to the resolution of the screen on which it is viewed. During the design process, we thus set up how the web site will adjust to the size of the screen on which it will be viewed so that it is always accessible and functional. The site will thus be able to ajsut the menus, the columns, the images and even the structure so that it may be conveniently accessible on any type of screen (computer, tablet or smartphone).

The advantages of Responsive Design are multiple, and here are a few key points:
  • The conservation of a single URL address, no matter the navigation platforms (no need of an extra URL for mobile access)
  • Optimal visibility on all screens and devices.
  • Ultimate user experience developed with mobile user expectations and mobile devices in mind.
  • You will need only one site; all your efforts will be centralized.

The site you are now browsing is an example of Responsive Web Design. If you are on a computer you can observe how it adapts by enlarging or shrinking your browser window to simulate a bigger or smaller screen.

We can help you create a winning strategy.

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