Have you ever paid attention to your homepage text and words? Did you know that this important page must include a certain number of words in order to be well ranked by search engines?
When search engines send their robots to scan your website, they need to be able to understand what you have to offer. They will study the text, words, links and navigation menu to understand your offer better. Choose the right words to spark interest and engagement!
Make sure your site is using heading tags correctly (H1, H2, H3, H4 . . . ). Identifying words in heading tags will tell search engines that this is valuable content. It will also give them an order of priority, with H1 being the most important tag.
Words on the web have more power than you think! Make sure your content is well written, and don’t hesitate to get help from professional copywriters for more efficient and engaging copy.