That's what every social media account manager would like to know. Still, it remains a great question. You invest time and money in managing your social media; naturally, you want to get the best possible results from every post you create.
But when sharing content with your audience, how often is too often? There are countless articles and research regarding the optimal posting frequency on social media. But, in reality, there is no magic formula.

What works for one brand doesn't necessarily work for another.

However, you may use these data as a starting point for customizing your optimal schedule. According to HubSpot, if you have less than 10,000 followers, you should post one or fewer times per day. If you have more than 10,000 followers, posting 1–2 times per day leads to the most clicks per post. Once you exceed 1–2 posts, each post gets 60% fewer clicks per post.

The best way to determine how often you should post on social media is by experimenting and analyzing.

The recent changes to the Facebook algorithm (and all social media) aim to reduce noise for its users and encourage real interactions between them. So get to know your audience and check out who views and interacts with your content.

Creating a social media strategy tailored to your followers' habits will provide you with the information needed for improving publishing times and increasing engagement.

As far as the best times to post on social media, view our infographics below for Facebook, Instagram, LinkedIn, YouTube and Twitter.

Your social media analytics will tell the true picture of what your followers respond best to.

Finally, here are three strategies that have proven their effectiveness and will certainly guide you towards better management of your social media:
  • Posting consistency is more important than posting frequency
  • Content quality is more important than quantity
  • Clear goals will help measure success and will identify what needs improvement.

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