Here are some tips on creating quality and engaging content:
- ake the time to clearly identify your target audience and their interests (what drives them, what are they looking for, what they like).
- Choose the social networks that deserve the most effort and investment in time and money.
- Adapt your messages and visuals (format) for each social platform.
- Post regularly to create an interest and a habit with your subscribers. An excellent way to achieve this is to create a publication calendar from the start.
- Don't "sell" too much, and don't talk too much about yourself. Stand out by sharing your expertise in ways that are attractive to your audience. Answer their questions and create content that can really help them.