- Make sure your website content and technology are both updated regularly.
- Clearly display the information your visitors are looking for and make sure they are led intuitively to the pages that interest them.
- Offer your visitors an intuitive, easy-to-navigate menu structure.
- You may not have another chance to make a good first impression, so make sure your site is pleasing to the eye with great visuals and good colour contrasts.
If your website has not been updated or redesigned in five or more years, it might be time to brainstorm and get to work!