#1 Post at the right times and more frequentlyOne of the best ways to increase engagement on social media is to post at peak times when more people are likely to see them. Monitor your followers' habits, select the more active times, and create a posting schedule based on those time slots. The audience will be more engaged and ready for interaction during these times. These times vary depending on your target audience and each platform you use. There is a direct correlation between the frequency of your social media posts and the amount of engagement they receive in return. So if you want people to like, comment, or share your posts, make sure you post regularly and more frequently.
It's a common mistake to copy/paste your content on all social media. Yes, it saves time, but this approach also hurts your engagement rate. First of all, each social media has its own format and unique experience. So it can be frustrating for them to read and view a publication that is not correctly tailored to the platform.
#2 Customize your content for each channel
For example, on Instagram, you can't include clickable links in a post. On Twitter, there's a character limit that could cut a vital part of your message. Therefore, it is essential to consider the platform on which your content will be viewed. Customizing your content for each social network takes time, but it will help you gain visibility and interaction.
The key to increasing engagement on social media is to post frequently and make sure the content is relevant and engaging. In other words, create content that will make your followers want to share and comment. Put yourself in their shoes. What would make them want to comment on one of your posts? How can you reach them on an emotional and personal level? How can you make them laugh or think? How can you make them feel connected to your brand?
#3 Create content that drives engagement
Another factor not to be overlooked is the quality of your content. Create beautiful images to captivate your audience or use videos to generate more engagement.
People want to feel that their voice is valued and heard on social media. They will be grateful that your brand took the time to like or interact with them. Moreover, this simple action may generate more comments and naturally increase your post's interaction rate and visibility. That's why regular engagement with the people who interact with your posts is essential to increase organic reach. Make sure to answer their questions or comments as soon as possible. Engaging with your community will boost interaction and growth in your audience.
#4 Be part of the conversation
Measuring the success of your social media effort is crucial to improving engagement. By measuring the right performance indicators, primarily the engagement rate, you will fine-tune your posts and get more interaction from your followers. Take note of the type of content that gets the most interactions, when it was published and on which platforms it got the best results. By analyzing the correct data, you will adjust your content strategy accordingly.
#5 Measure your success (and failures!)
Improving your engagement rate on social media is possible with the right strategy. If you want to increase the number of likes, shares, and comments on your posts, start by creating tailored content for your target audience and each platform. The key is to understand what makes people react positively when they come across one of your posts. Analyzing your actions will help you better adapt your messages to create more engaging publications.
Conclusion: Be active, creative and listen to your target audience
Hopefully, these tips will make you want to experiment with your content. There is no magic formula; you just need to be creative and share content that will resonate with your audience.