Have you noticed your Facebook posts aren't getting as much engagement and success lately? You're not alone! Organic reach on Facebook for Business Pages has been dropping significantly for several years. In 2018, organic reach was between 25% and 27%. Since 2020, it has fallen to 5.2%. What does this drop mean? Only 5.2% of your followers will see your posts.

While it's impossible to avoid these changes that will continue to occur in the Facebook algorithm, there are a few techniques you can adopt to help counteract its effects.

Here are some tips to improve the organic and natural reach of your posts:

#1 Use relevant and attractive visuals

Using attractive visuals in your posts will make them more likely to be shown, liked, and shared. It also helps if you use relevant visuals for your target audience. For example, if your post is about a new product, try using an attractive but relevant image showing all its best features. By doing so, you will make sure to catch your audience's attention while improving your organic reach.

#2 Tag other pages

The key to social media marketing is to find an audience and then reach out within their circles to expand your following. By tagging other pages and businesses, you'll be able to expand your reach. You can do this by tagging them in a post, for example, or commenting on their posts. It will also help you connect with new people and customers interested in what you have to offer. But be careful not to overdo it, as it might be seen as spammy or suspicious!

#3 Use native video (not an external link)

Facebook users love videos and as a result native videos get a high rate of engagement. Videos also have the potential to be shown in Facebook's Watch section, giving you even more exposure. If you're using external links on your posts or video content, consider moving them into native Facebook videos instead. Your videos will have a lot more exposure and reach!

#4 Try Facebook Stories

Facebook Stories are a great way to show more of your personality and what you're doing at the moment. They're also a great way to get your followers involved. Try asking them for help answering questions or telling them what they can expect later on in the day. It's also an excellent place for fun contests and giveaways.

#5 Publish consistently

The more you post regularly, the greater your reach will be. Aim to post new content so that people know when you're posting and see the latest posts in their feeds. Have a strategy for what times you'll post on different days of the week. Add a scheduled time for each post in your calendar and stick to it.

#6 Be sure to publish interesting and valuable content

Publishing interesting and valuable content will make a difference for your organic reach. It can be as simple as posting some of your favourite recipes, sharing a helpful article, or listing any other relevant and useful resources for your followers. Remember – it's not always about the amount of time you spend posting that determines success. It's about quality over quantity!

#7 Encourage engagement from your followers

Engagement is a crucial part of organic reach. Encourage your followers to like, share, or comment on posts with responses such as "What are your thoughts?" and "Let me know what you think." These questions will make your followers more likely to engage with you and help spread the word about what's being shared.

#8 Choose the right time to publish

Picking the right time to publish will help you increase engagement. As a guide, you can read our blog post "The best time to post on social media." But remember, what will work best for a particular brand might not work the same for yours. You might find your audience engages more at different times. The best way to determine the best time to post on social media for your brand is to experiment. The key is choosing a time that's best for YOUR followers.

#9 Plan and schedule your Facebook posts

To maintain a high level of engagement, be sure to publish posts on a regular schedule. Have a strategy for your posts to make sure that you and your team have an organizational plan. By doing so, you will plan and post when your followers are more engaged. You can use a tool like Hootsuite or Buffer to schedule ahead of time, or you could do it directly from Facebook Business Suite.

#10 Engage and respond to comments from followers regularly

People want to feel like their voice is heard and that they are being listened to when it comes to social media. That's why regular engagement with followers regularly is so essential for increasing organic reach. In addition to the benefits of better engagement, you'll also be able to get more feedback about your posts.

There's no way around it – Facebook is changing, which means we all need to adapt our strategies if we want organic reach to work for us.

To get the best results possible, you'll want to try several things and see what works for your business. Remember that Facebook is constantly changing, so it's essential not just to do one thing but also to experiment with other techniques!

Good luck with all of your Facebook endeavours!

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